Connecting Google AdSense to Google Ad Manager offers several benefits:

1. Centralized Ad Management: By linking AdSense to Ad Manager, you can manage all your ad inventory from a single platform. This consolidation allows for easier control and optimization of your ads.
2. Increased Revenue Opportunities: Ad Manager gives you access to additional demand sources beyond AdSense. It provides access to a broader range of advertisers, including direct advertisers, ad networks, and programmatic demand. This can potentially increase your ad revenue by filling more of your inventory with high-paying ads.
3. Advanced Targeting Options: Ad Manager offers advanced targeting capabilities, such as geolocation targeting, device targeting, audience targeting, and more. These options enable you to deliver more relevant ads to your audience, improving the user experience and potentially increasing click-through rates.
4. Inventory Optimization: With Ad Manager, you can set up rules and priorities for different ad sources, including AdSense. This allows you to optimize your ad inventory by prioritizing higher-paying ads or direct campaigns, thereby maximizing your revenue potential.
5. Comprehensive Reporting: Ad Manager provides detailed reporting and analytics, giving you insights into ad performance, revenue metrics, and user engagement. This data helps you make informed decisions about your ad strategy and optimize your revenue streams.
6. Ad Quality Control: Ad Manager offers ad quality controls to ensure that the ads displayed on your website meet your standards. You can block certain ad categories, set up filters, and review ads before they appear on your site, helping maintain a positive user experience.
7. Ad Experiments: Ad Manager allows you to run ad experiments and A/B tests to optimize your ad formats, placements, and targeting. This can help you identify the most effective ad configurations and maximize your revenue potential.

By connecting AdSense to Ad Manager, you gain access to a more robust ad management platform, expanded revenue opportunities, and advanced features to optimize your ad strategy.

To connect Google AdSense to Google Ad Manager, follow these steps:

1. Sign in to your Google Ad Manager account at https://admanager.google.com.
2. Click on the “Admin” tab located at the top of the page.
3. In the left sidebar, under “Global settings,” click on “Linked accounts.”
4. On the “Linked accounts” page, click on the “New association” button.
5. Select “Google AdSense” from the list of available options.
6. You’ll be redirected to the Google AdSense sign-in page. Sign in with your AdSense account credentials.
7. Review the permissions requested by Ad Manager and click on the “Allow” button to grant access.
8. After granting access, you’ll be redirected back to your Ad Manager account, and a confirmation message will be displayed.
9. You can now start associating AdSense accounts with your Ad Manager properties. Click on the “New association” button to proceed.
10. Select the AdSense account you want to associate with the Ad Manager property from the drop-down list.
11. Choose the relevant Ad Manager property where you want to display AdSense ads.
12. Configure the settings for the association, such as ad unit targeting, frequency capping, and backup ad settings. You can also set custom channels and ad styles if needed.
13. Once you’ve configured the association settings, click on the “Save” button.
14. The association will be created, and you’ll be able to see the newly linked AdSense account under the “Linked accounts” section.
15. Repeat the process to link additional AdSense accounts if necessary.

By connecting Google AdSense to Google Ad Manager, you can take advantage of the enhanced ad management capabilities provided by Ad Manager, including advanced targeting options, inventory management, and reporting features.