The present performance of programmatic advertising in Indonesia in 2023 can vary significantly depending on several factors, including the industry, target audience, campaign objectives, and technology.

To assess the current performance of programmatic campaigns in Indonesia, we would need to rely on recent industry reports, market research, and data from advertising agencies and platforms operating in the region. These sources can provide insights into key performance indicators such as:

1. ROI (Return on Investment): Measure the effectiveness of programmatic campaigns by assessing the return on investment. This involves evaluating how much revenue or value is generated for every dollar spent on advertising.
2. Click-Through Rate (CTR): CTR indicates how successful an ad is at getting users to click on it. A higher CTR suggests more engagement with the ad.
3. Conversion Rate: Conversion rate measures the percentage of users who take a desired action after clicking on an ad, such as making a purchase or signing up for a newsletter.
4. Viewability: Assess whether ads are viewable by users, as this can impact campaign effectiveness. Viewability metrics help advertisers understand if their ads are being seen by the target audience.
5. Ad Fraud Detection: Monitor and address ad fraud issues to ensure that ad spend is not wasted on fraudulent or non-human traffic.
6. Ad Placement and Quality: Evaluate the quality and relevance of the websites and apps where programmatic ads are displayed. Ensuring ads appear in brand-safe environments is crucial.
7. Audience Targeting: Measure the accuracy of audience targeting to ensure that ads are reaching the intended audience segments effectively.
8. Engagement Metrics: Beyond clicks and conversions, assess other engagement metrics like time spent on site, interaction rates, and video completion rates for video ads.
9. Return on Ad Spend (ROAS): For e-commerce and retail advertisers, ROAS is a critical metric that measures how much revenue is generated for every dollar spent on advertising.
10. Compliance with Regulations: Ensure that programmatic campaigns comply with local and international regulations, including data privacy laws and advertising standards.

However, I can offer some general insights and trends that were relevant up to that point, which may still be useful as a foundation for understanding the potential future developments in programmatic advertising in Indonesia.

1. Growth in Digital Advertising: Indonesia has seen significant growth in digital advertising due to increasing internet penetration and smartphone usage. This trend is likely to continue, driving the adoption of programmatic advertising as marketers seek more efficient ways to reach their target audiences online.
2. Mobile-First Approach: As in many developing markets, mobile devices are often the primary means of accessing the internet in Indonesia. Programmatic campaigns are likely to become more mobile-focused, with an emphasis on optimizing ad formats and delivery for mobile platforms.
3. Data and Targeting: Programmatic advertising relies heavily on data for audience targeting and personalization. The future of programmatic advertising in Indonesia may depend on the availability and quality of data, as well as regulations around data privacy and consent.
4. Native Advertising: Native advertising formats, which blend seamlessly with content, have gained popularity in many markets. In Indonesia, native programmatic campaigns may become more prevalent as they provide a non-intrusive way to engage users.
5. E-commerce and Retail: Indonesia has a booming e-commerce industry, and programmatic advertising can play a significant role in supporting online retail businesses. Marketers may focus on programmatic strategies to drive e-commerce sales and conversions.
6. Video and OTT: Video advertising and over-the-top (OTT) streaming services are growing in popularity in Indonesia. Programmatic video campaigns, especially on platforms like YouTube and local OTT services, may see increased investment.
7. Regulatory Environment: Keep an eye on the regulatory landscape, as changes in data protection and advertising regulations can impact the programmatic advertising industry. Compliance with local regulations will be crucial for advertisers and publishers.
8. Partnerships and Collaborations: Advertisers, agencies, and technology providers may form strategic partnerships to enhance programmatic capabilities and improve campaign outcomes. Collaborations with local publishers and media companies can be valuable.
9. Ad Fraud and Viewability: Ad fraud is a concern in programmatic advertising globally. Efforts to combat ad fraud and improve viewability will likely continue to be a priority for advertisers in Indonesia.

To get the most accurate and up-to-date information about the future of programmatic advertising in Indonesia, it’s essential to consult industry reports, market research, and news sources specific to the region.